On 3rd October 2024,
Elsie’s Story Charitable Trust was established.

Ware UK and Socius Network raised an incredible £5,000 for Elsie’s Story at their annual dinner, becoming our very first fundraiser.

Following the sale of over £5,000 worth of hoodies through friends and family, we launched our Elsie’s Story hoodies to the public. They continue to be incredibly popular and remain one of our most recognisable and successful fundraising products.

We awarded our first grant which helped a little boy celebrate the end of his leukemia treatment with a trip to Disneyland Paris.

More than 250 runners took part in the Liverpool Half Marathon for Elsie’s Story. Our community came together in force, showing strength, unity and support.

David ran his first ever marathon for Elsie and Elsie’s Story. We were incredibly proud to have 11 runners representing the charity in our very first year.

We secured our first corporate charity partnership with Jaguar Land Rover Halewood.

We launched our limited-edition tie-dye T-shirts, raising more than £2,000. Each one was hand-dyed by our very own Becky in her bath tub!

We launched our very first candle, a product made even more special by being designed and sourced by Elsie’s Godmother, Aunty Loz.

Our inaugural charity dinner – a very special evening to celebrate Elsie, reflect on our first year and thank those who have supported us along the way.

Following the success of our original candle, we launched our large three-wick candle.

We partnered with Hayley and the Shine Programme to deliver our first funded wellbeing programme for young people.

The BBC documentary 'Our Girls, The Southport Families' gave us the opportunity to share more about our beautiful girls, the families behind the photographs and the work we are doing to create lasting legacies for our daughters, which for us is Elsie’s Story.

David and Sergio were honoured to receive the Helen Rollason Award at the BBC Sports Personality of the Year, recognising an outstanding achievement in the face of adversity.

As the charity continued to grow, we formed a new Board of Trustees and introduced an eight-week grant cycle to ensure applications were reviewed promptly.

Our first Mini London Marathon team took on the challenge. We were so proud of every single one of them.

London Marathon continues to be a really special event for us each year. If you have a ballot place and want to run for Elsie's Story, we'd love to hear from you!

We launched our fundraising hoodies, designed by our young fundraisers. Designed by you, worn with kindness.

Jen met with Giovanna Fletcher to talk about Elsie, managing grief and supporting her youngest daughter through losing her big sister. She shared why she founded Elsie’s Story and how our grants help children and families in the community. Watch the Happy Mum podcast on YouTube or listen on all streaming platforms.

Southport Flower Show has become such an important part of our year. It’s lovely to speak with so many visitors, sharing Elsie’s Story and the difference we’re making in her name. Thank you to everyone who shopped with us, donated or simply stopped for a chat.

We were incredibly proud to win a National Television Award alongside the families of Alice and Bebe for the BBC documentary 'Our Girls, The Southport Families.' Together, we show that love will always win.

We held our second Elsie’s Story Annual Dinner, a truly special evening reflecting on the past 12 months and sharing the positive impact we are having on children in our community. The evening raised an amazing £135,000, which will allow us to continue creating opportunities, making memories and bringing smiles to children’s faces, all in Elsie’s name.

Creating smiles to fill every page 🩷

This is Elsie's Story.